Visual Indentify
The BRASA rebranding project aimed to modernize the organization’s visual identity, aligning it with its growth and evolving audience. The new design system introduced a bold, cohesive, and flexible visual language that strengthens BRASA’s digital and physical presence while maintaining its core mission and values.
Problem
Over time, BRASA’s previous visual identity became fragmented and outdated, lacking consistency across digital and printed materials. This inconsistency made it difficult to communicate the organization’s professionalism and global reach, especially to partners and new members.
Solution
The new visual identity unifies BRASA’s communication under a consistent and dynamic system, featuring a refined color palette, modern typography, and scalable graphic elements. This cohesive framework enhances brand recognition, accessibility, and visual impact across all platforms — from web and social media to large-scale events.
